A follow-up to this article:
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It now seems that after shelling out $2,000,000 to the city of Boston, the president of Cartoon Network is submitting his resignation over this marketing stunt gone bad.
The head of Cartoon Network resigned Friday after the network’s guerilla marketing scheme for one of its shows went bad last week and led to a bomb scare in Boston - a fiasco that cost its parent company $2 million.
In a letter to employees, Jim Samples, the general manager and executive vice president of the network, wrote: “I deeply regret the negative publicity and expense caused to our company as a result of this campaign. As general manager of Cartoon Network, I feel compelled to step down, effective immediately, in recognition of the gravity of the situation that occurred under my watch.”
[...]
Samples had been with Atlanta-based Cartoon Network for 13 years.
Cartoon Network boss quits over bomb scare @ Cnn.com
Can you believe this guy has to step down after a career of 13 years? A career that saw Cartoon Network and Adult Swim become forces to reckon with… it’s amazing.
Good luck, and Godspeed Mr. Samples… the sane people of the world are behind you.
